5 WordPress Plugins For A/B Testing

ab testing wordpress plugin

If you have a WordPress site, you can run A/B tests to improve your conversion rate and make content and design changes. Using the right WordPress plugin, you can test several different variations of your site to determine which version of your website converts better. There are many options available, so take your time and find one that works best for you.

Nelio A/B Testing

The Nelio A/B Testing WordPress plugin helps you improve your conversion rate by creating alternate versions of your content and asking your visitors which one they prefer. This tool includes features such as clickmaps and heatmaps that help you understand where customers are spending their time and what content is most relevant to them.

Nelio offers many features including A/B tests, multivariant tests, and heatmaps. It also allows you to track the results of your tests and provides a variety of reports that make them easy to read. The plugin supports third-party integrations and includes a free trial period.

The Nelio A/B Testing Plugin is available in three plans. Each subscription allows you to conduct a different number of experiments. For example, the basic plan permits you to run tests on up to 5,000 page views. This is about 10% of your total traffic. You can also access unlimited email support with this plan.


OptinMonster is an excellent option for website owners who want to run an A/B testing campaign. The plugin offers advanced functionality, including device and location targeting. It even supports Exit-Intent technology, so you can make changes based on the user’s actions. It also provides comprehensive analytics and split-testing reports that are easy to read and interpret.

Once installed, OptinMonster gives you the opportunity to embed opt-in forms in your WordPress site. You can then manage your campaigns from your WordPress dashboard. The forms will be automatically placed under the appropriate targeting rules and will show up in the Campaign Management area. This is where you’ll see the conversion rate analytics for the different campaigns. You can use these numbers to base future tests. In each row, you’ll see visitors, leads, and click-through rates for each project.

Thrive Optimize

If you are looking for a WordPress plugin for implementing A/B testing, you should consider Thrive Optimize. It features a visual editor that allows you to drag and drop elements onto your website. It also integrates with most themes, and it doesn’t require you to edit any code. It’s easy to install and use, but it does have some shortcomings. For example, it doesn’t track the number of visitors who click specific links, or scroll down the page.

The Thrive Optimize plugin also monitors the performance of your A/B tests, and it will automatically disable the poorest performing variant. It also allows you to compare multiple page variations at once, and it displays its results in graphs and visuals. You can also customize the test’s traffic distribution to make it more effective.

Autovisie AB Title Tester

Autovisie AB Title Tester is a free WordPress plugin that is a great way to check the performance of your title tags. It is also a great tool for sales staff and marketing staff who want to see which titles get the most traffic. By comparing different titles side by side, you can see which title attracts more clicks and visitors.

The plugin is very easy to use and gives you a list of the pages that can be tested. It also includes filters so that you can test only those pages you want to test. You can also create variations for your pages using the page details interface. The plugin is also easy to manage, and it does not require any technical skills to use. The plugin also comes with a number of free call to action templates and popup templates.

Marketing Optimizer

Marketing Optimizer for WordPress is a free plugin that allows you to perform A/B testing on every page of your website. You can use it to test anything from headlines to images to testimonials and call-to-action placement. The plugin also has built-in phone tracking integration to track how visitors interact with your product.

Optimizing your landing page is a key part of increasing lead generation. It is the first page that a visitor lands on after clicking through a link. By using effective optimization techniques, you can increase your conversion rate and reduce your cost per lead. Approximately 93% of companies use inbound marketing to generate leads. However, not all of them use it effectively. With a tool like the Marketing Optimizer for WordPress, you can make the most of your lead generation efforts.

This plugin allows you to create landing pages in minutes. It has more than three million active installations and includes smart schema markup. Besides, it integrates with several email marketing services and offers a variety of templates. It also helps you create forms, payment opportunities, and registrations. You can also track abandonment rates and geolocation insights.